For Fitness Professionals Who Want To Take Their Business To…
“The Next Level AND Beyond!”
If you are still yearning for more from your fitness business (more money, more free hours, more success) then now is the best time to take your FFP membership level to the next level, and move up to Gold Plus. Here is why...
“We’ve increased our profit by $65,625”
“Gold Plus is literally worth its weight in gold.
I joined FFP Gold in June 2008 and upgraded in August to Gold Plus.
In the 10 years I have been working in the fitness industry, this has categorically made the biggest difference to me and my business. What you have a fit for profit is proven systems. Systems that you don’t have to invent, tweak or modify. Gone are the questions of will this work or wont it. It is all there for you to put into action.
We have increased our Annual Operating Profit by $65,625 and this is only 9 weeks in (including Christmas/New Year). We anticipate having a waiting list for our personal training services and increasing our net profit by $100,000 before the end of financial year.
I now have a new level of confidence in what I do and with the support I get from the team at Fit For Profit, I have made more progress in six months that what I have in the last six years. So if you are serious and want real success, then it is a no-brainer, fit for profit is a must.
Thanks Ric and the rest of the FFP team!"
Clinton Thomas, Hamilton Indoor Leisure and Aquatic Centre, VIC

This is a controversial thing to say I know; but hand on heart, reading this letter right now, will be a very significant turning point in your life. If you realise the value of what I’m about to tell you.
And I want you to really remember that statement, because many years from now when you’re old and gray, as you reflect on one hell of a successful life, you will look back on this one day, and say to yourself – “Dagnamit, that good looking young man, Ric Isaac was right!”
Because today; today is the day you will decide to
take your professional and personal life up to the next level, AND beyond!
You Want More, I Know
If there’s one thing I know for certain, it’s that you and I are two peas from the same pod.
And us fitness professionals are an ambitious lot, driven more so than most. We strive for the best in health, in life AND in business. That’s just the way we are, which isn’t a bad thing.
We make damn sure we get what we want too!
And this is why I am writing to you today, because I know that no matter what level your fitness business is at right now, you want more, much more!
Maybe you’re already turning over $100,000 plus per year. If so, congratulations!
But maybe you’re stuck on $50,000 or less, and now you want to know how to pump rocket fuel into your engine and really get your fitness business off the ground.
Frankly it doesn’t matter what level you’re at, because if you find all the information I am sharing with you as an FFP Gold member highly valuable, then you ain’t seen nothing yet! Today, when you become an FFP Gold Plus member, you’ll discover what you’ve really been missing out on.
And when you do, you’ll accelerate your success and double, triple even quadruple your income along the way…
…If What I Am Saying Is Starting To Sound
Too Good To Be True, Then Great!
When you take advantage of this opportunity to move up to Gold Plus and talk to me in person, you’ll quickly realise that I am the last person in the world to talk B.S.…
…I call a spade a spade. So you can believe me when I tell you that NPE have created the BEST fitness marketing & sales systems on planet earth. Assuming there’s not life on Mars, you can extend that to our solar system! Tested and proven over many years and now being provided by FFP in Australia and New Zealand.
But then I’m going to say that, however your soon to be Gold Plus peers can say whatever they feel like. And they do…
“There is so much valuable information in your systems, no garbage, and every word is accompanied by a lesson. I had been so unaware of all the mistakes I was making, and no naive to the possibilities. By over-delivering to your members, you’re also teaching us what to do, and just in how I alone have been marketed to, I can vouch for your knowledge and skills.
Once again, I just wanted to thank everyone involved and will indeed keep you informed of my progress!”
Daniel Birch, Cranbourne VIC
“Thanks for all the great info I have received so far. It’s all so pertinent to our industry and great to get past the actual qualifications we possess as PT’s and into the business side of our business!”
Carmel Zorzit, Definition Health Clubs NSW
“I personally believe that if anyone wants to be successful in opening a training studio, they should first purchase Fit for Profit's programs, and if they are not prepared to do what you suggest, they only have themselves to blame if things don't go to plan. There is so much that you recommend that I would not have considered, like the internet, special reports, and public speaking. Thanks once again, I know I have strategic plans & systems to put into place. I really appreciate your advice.
Kindest Regards; I feel you have made such a difference.”
Jennifer Kyne, North Wangaratta VIC
Fact is, I’ve got piles and piles of testimonials just like those. What they are to you is PROOF, that yes, moving up to Gold Plus really will transform your business, and your life.
It’s been proven, many times over.
In Fact, It’s A FACT!
So why am I so definite that becoming a Gold Plus member is the surest, quickest most common sense way for you to grow your fitness business?
Well for starters the fitness professionals above, and all the other Gold Plus members are no different from you – they are human too – and yet with the right coaching and training, have seen amazing transformations in their businesses. Whether that be doubling their client acquisition, tripling their profit, having to hire new staff, opening up new facilities and more.
Whatever. When these Gold Plus members implement my systems, they grow their businesses. So what good reason is there that you can’t do the same?
Second, I know you already want to get your hands on all the NPE Gold Plus training modules, marketing systems and sales tools… Because the very fact that you’re a Gold member tells me you are looking for new ways to grow your fitness business, and that’s great because it means you already possess the most important piece of the success puzzle - DESIRE.
Desire is what forced me out of the trenches, instead of working IN my business I began to work ON my business and since that day I’ve never looked back. Combine your desire with the amazing Gold Plus training modules, systems, tools and strategies; and you too will also achieve business success.
That’s all you’re missing at the moment, that crucial ingredient – information – and here’s how I’m going to deliver it to you as a Gold Plus member...
focus is on an independent trainer creating a life rather than just a living, the contents “translate” well to me as a club operator too!
The stuff just plain WORKS! If you are new to the industry or an “old hand” this program is the answer. I am looking forward to upgrading my membership to the VIP package to go to the next level!
Thanks again”
Jeff May, Beach House Health & Fitness, QLD
7 Brilliant Benefits Of Being A Gold Plus Member
At FFP We Do For You, What
You Do For Your Clients…
When someone comes to you with a health or weight problem you give them expert advice, a step-by-step training program to follow and constant motivation.
If that person follows your advice, there’s only going to be one outcome, right?
The exact same thing happens when you become an FFP Gold Plus Member – you will receive expert advice, step-by-step training, tools, systems, strategies and a kick up the pants when you’re not making money like we know you should.
And the outcome? Well, that’s up to you…
When you move-up to Gold Plus, your new membership status will entitle you to all of this; and a few more surprises too…
#1. Twice Monthly Training Webinars and LIVE Q&A Coaching Session ($297 value)
Each month you have access to two training webinars (it’s like an online classroom) where NPE's Sean and Eric reveal the most hard hitting, profit producing and business growing sales & marketing secrets in the industry. I'll tell you about the upcoming 2009 webinars in just a minute.
If you want to see a full list of the modules we’ve covered so far, take a look at the PINK bonus pack sheet included your information package.
We then hold a Gold Plus members Q&A session where we show you how to implement the module and answer any questions.
#2. Double-DVD Set Each Month ($189 value)
Because you may want to learn offline, I’ll also send you out a DVD recording and handouts booklet too, all included as part of your Gold Plus membership.
So you can watch at your leisure and still benefit from all the valuable information and tidbits shared in the training modules. Each DVD is about 90 minutes long and jam-packed with no nonsense, no holds barred and down-right delectable business growth strategies for the fitness industry.
#3. Quarterly Call-in Days ($200 value)
Normally a one-on-one consultation with Andre and I would cost you $800/hr.
However, as an FFP Gold Plus member you will have the opportunity to speak with Andre AND I directly and personally. We will give specific answers to your specific problems, and tell you how to overcome them. Plus, we’ll also offer you fresh, new business growth ideas.
The next call-in day will be announced soon, so when you upgrade today you’ll have the opportunity to take advantage of it. Get your questions ready.
#4. New Gold Plus Mastermind Forum ($197 value)
The more like minded people you can surround yourself with, the more you will learn and grow from them, and the more you will attract success. This is exactly what will happen to you when you join and involve yourself with the “brain trust” discussions going on at the new FFP Gold Plus online forum.
Other fitness professionals will share insights, tips and strategies on what’s working for them, and what’s not… Basically you can use this forum as a shortcut to success.
#5. Members Tool Share Section ($497 value and rising)
As you’d expect, it does what it says on the tin.
Other Gold Plus members share their successful marketing tools (sales letters, postcards, flyers, posters and more) that you can then personalise and use for your own fitness business. The growth potential within this section is unlimited and already there are dozens of tools up there for you to use.
From time to time, Andre and I also chip in; developing these tools even further, so they’re at the very top of the “kick butt ladder”.
#6. Discounts On FFP Events, Products And Services ($Priceless Value)
Because you have shown a willingness to grow your business by upgrading to Gold Plus, I will do my part and reward you by giving you deep discounts on some of FFP’s biggest and best products and programs. From 10% and more! You will save on…
…AUTO-CLOSER™, DUPLICATOR™, DEEP CORE MARKETING™, Coaching and many more top systems & tools that are coming off the production line soon.
#7. Even More Tools & Case Studies ($Priceless value)
This is the “no more excuses” clause, the most important reason for becoming an FFP Gold Plus member today…
…Not only do you get a tonne of highly valuable and highly secretive business boosting information, but with the help of Andre and NPE - we are now providing you with more and more ready to rock and roll tools – for fitness sales and marketing. Simply personalise them and profit!
We will be creating a massive treasure chest of sales letters, postcards, flyers, drop boxes, strategic planners, marketing calendars, sales blueprints and many more for you to use.
This will save you so much time AND money not having to get these produced yourself. And between NPE’s Sean, Eric, Dick, and I we have made many millions in the fitness industry, so there is no doubt the tools we create for you will work and then some, pulling in profit on overtime!
Now, Here Are Those Upcoming 2009 Training Modules…
At the end of 2008 we had all the Gold Plus members fill out a survey to discover exactly what everyone wanted to learn in the New Year; and with the feedback we received, we've created the 2009 fitness sales & marketing training curriculum.
Here's what we've just covered and what’s coming up in 2009…
* January 2009, Nutrition Profits – You’ll discover how to grow your fitness business and add an additional $2,000 to $5,000 in revenue by capitalizing on nutrition and giving your clients more of what they want - RESULTS. Best of all, nutrition is an automated income stream.
* February 2009, Lead Generation Bait Creation – If you would like a fast, simple system for creating free reports, audio CD’s DVD’s and more that can be used to pull in hoards of qualified, ready to buy leads then this training module will show you how.
* March 2009, Fit Biz Accounting 101 – This is a big pain in the side of almost every business owner I know. Finally you will be given a step by step roadmap that will show you how to take control and “manage the money” without the headaches.
* April 2009, A-Z Boot Camp Blueprint – Our VIP members are packing out their Boot Camps month after month and profiting big using the exact same blueprint I am going to share with you in this training module.
* May 2009, Creating A Fitness Newsletter (Online and Offline) – Imagine your prospects ripping through the mail each month to get their hands on your valuable health & fitness newsletter. Not only will these prospects soon become clients. But you will soon become known thought town as THE only fitness solution worth investing in.
* June 2009, Relationship Marketing – In this training module you will discover the real reason why e-mail marketing is so darned effective. Do this right and you will actually be “programming” your list to respond to offers. So creating a cash windfall is as simple as clicking “send.”
* July 2009, Website Traffic Secrets – You might have heard of PPC, SEO, Social Networking, YouTube and more… But do you really know how to use them to successfully market your fitness business online? Today more than ever it’s crucial you do and so if you’re not already generating 4-7 new clients per month from the internet, this training module could double your income quick.
* August 2009, Public Speaking Power – Discover how to land more gigs, book more clients and explode your client acquisition far beyond anything you’ve ever done before using these public speaking power secrets.
* September 2009, Client Contests – Contest are a great way to develop a “community” within your fitness business, while also increasing marketing compliance. These strategies have never been shared before.
* October 2009, Client Appreciation Events – Increasing client loyalty is at the key to success. After all, it’s costs a lot more to generate new clients than keep existing ones. In this training module you will learn how to increase loyalty and boost referrals too.
* November 2009, Jump-Start A Studio Business On A Shoestring Budget – If you’re still haven’t made the leap to opening your own studio (or if you’re looking to open a second location) then this training module will give you a roadmap for doing exactly that. What’s more, use it and within 90 days you will be turning a profit.
* December 2009, Advanced Staff Training and Team Building – The growth of your business hinges on the growth of your staff. Use these training and team building strategies to create a crack team of professional, dependable go-getters who will work hard for you, your fitness business and your clients.
* 2010, YOU Decide – Just like at the end of every other year, I will hold another survey and let you, as a Gold Plus member decide on the training curriculum for 2010.
…If you log into your Gold Plus membership account online you will get full details of when these training modules are being taught. But remember; even if you can’t make it I’ll still ship you out the DVDs and handouts, so you’re sure to never miss a thing.
Hopefully it’s plain to see by now, that when you become a Gold Plus member you are going to be bombarded with “top of the class” training that WILL grow your business, if you use it.
And on that note I’m almost done, I just need to tell you about your fast mover bonuses…
Here’s Your Fast Mover Bonus Reward Pack For Becoming A Gold Plus Member
BEFORE The Deadline Date…
Simply put, the sooner you become a Gold Plus member the sooner you grow your fitness business. And so as a way of rewarding you for realising this and deciding to take your business to the next level, AND beyond
today, I am going to offer you two very generous bonuses.
Remember though, this offer comes off the table at midnight on your deadline date so be sure to fill out your YELLOW acceptance form, and move up to Gold Plus today so that you can claim your bonuses.

FFP Gold Plus Training Module Hall Of Fame… Will You Pick One Of These As One Of Your Two (2) Bonus FFP Modules?
Advanced Public Speaking Systems – Have you unleashed the true power of public speaking yet? In fact did you even know it was one of the most effective and accessible marketing tools available to fitness professionals.
Take this crash course and you will become a superstar at selling on stage.
Advertising Systems – No advertising means no clients, right?
Follow this training module to the tee and you will be armed with the most successful and proven advertising systems available in the fitness industry.
Strategic Alliance Marketing Systems – Discover how to harness the power of local businesses who will become your marketing allies, helping you grow your business and fast.
You also get over $1000 worth of bonuses and tools absolutely FREE with this training module.
There are 24 in total to choose from, and you will get two for FREE (normally $249 each) when you become a FFP Gold Plus member today
You Will Get ANY TWO (2) Past Gold Plus Traning Module DVD Packs Sent To You!
Although you’ve already missed out on a tonne of valuable information from 2007 and 2008, I’m going to give you a “virtual time machine” and let you go back and pick out two (2) past FFP Gold Plus modules that you would like me to send to you.
I’ll ship the DVDs to you ASAP, when you fax in your YELLOW Gold Plus Membership Acceptance Form.
Look at the PINK bonus sheet included in this information pack for the full list of training modules to choose from. Then simply choose which two “back issue” training modules you would like me to mail out to you ASAP when you rise up to Gold Plus.
These DVD packs go for $249 a pop! So I’m giving you $498 worth of business building bonuses absolutely FREE. But only if I have your YELLOW acceptance form BEFORE Your Deadline Date.
Now, here’s how this deal is even sweeter still…
Become A Gold Plus Member Today, With ZERO Risk And Commitment
The list just keeps on going… Another benefit of becoming a Gold Plus member is that you are not tied down and committed to a yearly contract or anything like that.
You can cancel your membership at any time, no questions and no worries. And for sure some people do, however our membership drop out rates are still way below the normal industry standard for market specific coaching programs…
- The average market specific coaching program drop-out rate is 30 – 50% per month.
- But at FFP, the drop-out rate is only 13%... Per year!
Again, the writing is on the wall for all to see. The PROOF is undeniable; these statistics show that more members stay with FFP because, you get exactly what I say you get – the strategies, systems, tools and know how to really, significantly grow your fitness business.
And you will see that for yourself when you become a Gold Plus member with ZERO risk and commitment. Then I can really prove to you why so few ever cancel their FFP memberships.

"If you consider going to Gold Plus Membership, but are not sure about the monthly costs, don't be insane. The amount of tools and systems you get from this program far outweights your investment. You'll make it back 10 times a month.
Fit For Profit provides a tremendous amount of knowledge, delivered to you from people that know exactly what you are going through in your fitness business. They have worked in the industry successfully (Ric and Sean) and know the challenges and how to successfully overcome them.”
Paul Eldridge, Action Potential, Crydon VIC
So, Does A Gold Plus Membership Sound Like
Something You’d Be Interested In, Or What!?
By now you’ll have made up your mind whether you want to become a Gold Plus member or not, so I’ll wrap up here.
You’ve either realised the value of what I’m trying to tell you; or you haven’t, and if the latter is the case then I’ve not explained myself well enough, because from where I’m sitting you’d be plain insane in the membrane not to be demanding your membership upgrade right this instant.
Simply put, become a Gold Plus member today and six months to a year down the line and your business will have never looked better (from any angle you look at it). And you can quote me on that.
Want to move up to Gold Plus? Okay let me tell you your new membership fee…
“What’s The Damage?”
First, imagine what just one new personal training client is worth to you; got that figure? Now flip the page…
Okay, now double it… No, triple it… In fact, multiply your figure by ten! It’s true! That’s the kind of profit surge you can expect when you become and Gold Plus member and start using the tools and strategies available to you. Seriously. You’ve seen the proof.
So with that in mind, not to mention your business growth year in, year out; I think you’ll agree that $197 per month to move up to Gold Plus is peanuts. And remember, this won’t actually “cost” you anything because it’s an investment, and the returns you stand to make will be ten fold and then some.
And $197 per month is just $6.35 a day, pretty cheap huh?
PLUS, as a bonus for becoming a Gold Plus member before the Deadline Date. I am also giving you $498 worth of past FFP Gold Plus training modules. There are 24 to choose from. Check that PINK bonus sheet. That’s $498 worth of fast mover bonuses, so even if you cancel your membership after the first month, you’re still up!
When you look at it like that, surely it’s a no brainer. And yes, I’m dying for you to give FFP Gold Plus a one month trial run because when you do you’ll be hooked. Prove me wrong.
Okay, Here’s What To Do Now…
Simply click the order button below, decide on the two Gold Plus modules you want me to send out to you when you move up to Gold Plus.
Your order will be processed instantly, and you can use your old username and password to log-in to your brand new Gold Plus membership account.
Again, I say with all seriousness; today you can change your life. If you are willing to use the Gold Plus tools and systems you really can take your fitness business to the next level AND beyond.
Do nothing, and your business will stay the same. The choice is yours.
To Your Success
P.S. Although there are a lot of copy cats, FFP is still the original and best. Everyone is always two-steps behind because no-one else knows fitness marketing systems and success strategies like Andre and I do. No one. If you really want to grow your fitness business, we are the only ones that can help.
P.P.S. You can move up to Gold Plus at any time. You must do so before midnight on the Deadline Date if you want to claim $498 worth of bonuses. Fax in your form today (or apply by clicking on the button below while this is fresh in your mind).
P.P.P.S. And remember, you are not committing to a thing when you move up to Gold Plus. Stay for one month and if you don’t like it I will cancel your membership and we part as friends.




Fit For Profit Pty Ltd
PO Box 135, Nedlands, WA 6906, Australia
Ph: 1300 85 20 40, Fax: 08 6102 6889
Copyright FFP and NPE, LLC
From the desk of Ric Isaac
Thursday, 7:36AM
FFP Gold Plus Membership Limit: 50
Current Members: 32
Available Membership Positions: 18
“The Systems Will Help Anybody!”
“Without doubt this has been the single BEST investment I have made for my business.
Within the space of the first three days of study I adopted a couple of simple ideas for my business which have already made a significant improvement to our enquiry rate. The material contained in your manual is perfectly matched to the fitness industry. While the
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HURRY! Your Deadline Date Is Approaching